Videos have the power to reach online audiences and make a lasting impression. And if you choose the right platform for distribution, you’ll be well on your way to a successful corporate video campaign.
Corporate digital marketing methods have evolved to include new ways of interacting with customers on the web, and digital companies are taking advantage of that through websites, email marketing, social media, and other avenues. Adding digital corporate videos can create more opportunities for businesses.
Corporate video marketing can raise interest levels, boost sales, and provide a profitable return on investment.
Studies say that:
- When you add videos to landing pages, your conversion rates can grow by more than 80%.
- 55% of consumers claim that videos influence their purchasing decisions.
Using corporate videos for your marketing strategy has also changed how customers connect with brands and shops. Although the video is essential, integrating it into your overall digital marketing strategy can be challenging if you don’t have the right knowledge and strategy.
Here are seven tips to boost corporate video production and integrate them into your digital marketing plan.
Tips to Integrate Video Into Your Marketing Strategy
1. Create a Video Strategy First
Developing a video marketing strategy is the first step in integrating video into your digital marketing plan.
- Set your goals first. It’s imperative to charter out whether you are expecting to derive more leads or increase your brand awareness in general.
- Decide your target audience. Depending on the product or service that you offer, configure your target audience and their consumer behavior, respectively.
- Build the story you want to tell. The corporate video you create should explain how you’re adding value to your customers and the story behind the brand’s inception. This creates an emotional connection with the customers, which is important for any brand to sustain in the long run.
- Create a production method. Make sure to include the people involved and work on deadlines and budgets.
- Develop a distribution plan. Plan the social media platforms and mediums through which you can share the video and acquire maximum reach.
2. Share Your Brand
Your leads and consumers will never run out of possibilities when you constantly interact with them through your brand video.
You can broadcast live videos, recorded films, professionally made videos, or videos you took using your phone to show people the essence of your brand, thanks to creative freedom.
Your target audience wants to watch videos that address their concerns, make them laugh, or provide answers to their queries. They will also love to see behind-the-scenes footage. You may share your company’s story, goods and services, and overall positioning through interesting and compelling videos.
Your audience will be interested in how you promote your brand.
3. Think Out of the Conventional Commercial Box
Commercials are an essential marketing component, but they’re also one of the best and most expensive tools to create and promote. Moreover, they’re typically lengthier (:30 or :60), but research indicates that the ideal time for digital videos is between 9 and 15 seconds.
However, ads are no longer shown just on television and don’t need to be produced solely for a TV audience. Use commercials on social networking platforms, streaming services, and video-hosting websites. The right corporate video production can generate more leads and conversions.
Related: How To Improve Your Video Production Efficiency: A Quick Guide
4. Corporate Video Production for Social Media
Given that most video viewing occurs on social media platforms, your video strategy for social media must focus on the main point of the video. Develop corporate videos specifically for social media websites like Facebook, Instagram, Twitter, TikTok, and others, and they should be shorter (:06, :10, or :15).
These corporate videos are great for engaging leads and customers and getting two-way feedback because they are more entertaining, engaging, and made to be shared.
5. Make Sure to Match Video Styles With Placements
Each digital marketing platform benefits your audiences differently. It’s critical to understand your target demographic for each platform and strike a balance between that information and the channel’s goal when creating video content for that audience.
Remember that a video made for Instagram might not work on LinkedIn due to the difference between the target audience and the video grid.
There are many corporate video production companies in Bangalore, such as Capture Crew, who can help you build your brand and maintain its reputation. We have skilled corporate video makers with good experience and out-of-the-box creativity to deliver impeccable results.
6. Upload Your Videos Everywhere
Once you make a corporate video, share it as widely as possible. This includes your website, emails, and your social media accounts. While some of these posts may be free, consider paid posts. Make sure to optimize your videos for search engines, especially on YouTube, to make them more searchable.
The more placements you can secure, the more likely your videos will perform well and meet the objectives you established for your plan. Digital platforms are designed to make it simple to view and share films.
7. Test Out Various Video Formats
Different video styles include:
Conduct research and find out what kinds of videos are supported by different digital marketing platforms and what works best for those platforms’ target consumers. Work with your corporate video production crew, make various videos, and carefully monitor KPIs to see what is effective and what is not.
Related: 8 Costs Factors To Consider When Making Corporate Videos
Increase Brand Awareness with Corporate Video Production Today!
An expert team can help position your business at the forefront of your industry, as well as engage with prospective consumers in a way that is informative and entertaining. That’s no easy feat, so be sure to choose a qualified vendor to help accomplish all this for you. And if you’d like help getting started, don’t hesitate to contact the experts at Capture Crew productions.
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