Every company aims to communicate with its internal teams, customers, and target audience efficiently. While achieving those goals is challenging, corporate video production cuts the work in half.
Whether your company is new to creating corporate films or has already filmed some, this article will go over the fundamentals of corporate video production.
We show you should go about the process from scratch — all from our experts at Capture Crew, a top corporate video production company in the country.
Let’s dig in.
What is Corporate Video Production?
Corporate video production allows you to convey information in a way that’s easy to understand. It enables companies to interact more personally, amiably, and immediately with their clients and customers.
It’s ideal for introducing new products or services, training staff, or simply communicating key corporate information, sales pitches, product demos, explainer movies, and training modules. The possibilities seem limitless.
This not only gives businesses a chance to market themselves, but it’s also an excellent way for them to build credibility and understand their customers better.
However, since these corporate video production projects have multiple moving parts, it can be challenging to get them just right.
So the question is, are they really worth it?
Related: 7 Types of Corporate Videos to Help Your Company Grow
Why Corporate Video Making
By the end of this year, video content is expected to represent up to 86% of all internet traffic, up from 73% in just five years. Humans are genetically hardwired to respond to and remember dynamic motion pictures more than words on a screen.
Videos are also inherently more versatile. You could narrate a story with real people or attempt to achieve the same objective with high-quality animations and graphics. You could use them as informational videos or instructional videos or simply use them to perpetuate your brand persona.
At the fear of repeating ourselves, the possibilities are, indeed, endless.
Here’s some hard evidence. According to Wyzowl’s comprehensive marketing surveys:
- 81% of marketers claimed that video increased their sales.
- 96% of users watch informative videos to know more about a product or service.
- 80% of individuals have, on average, been persuaded to buy a product or a digital service after watching a video.
Now let’s move on to the good part.
Related: 8 Costs Factors To Consider When Making Corporate Videos
How to Get Started with Corporate Video Production?
There are three core chronological stages in corporate video production: pre-production, production, and post-production.
1. Corporate Video Pre-Production
The pre-production stage consists of the following parts.
Like any major project, your corporate film needs an objective. Is it an explainer video, a video about company culture, a product promotional video, or something else? Ensure everyone involved is on the same page about the project.
What you want to say and how you wish to say it must be crystal clear. It will form the script of your video. And even if you want to write as you go, it helps to have a clear overview of the concept before you start rolling.
You want to write a script that reflects your brand identity, speaks to your audiences and achieves your primary objective.
III. Logistics and Budget
Once you have dotted all the I’s and crossed all the T’s on your script, you want to start creating a list of requirements to get started with the corporate video-making process: location scouting ideas, lighting and sound equipment, the right cameras and videography equipment, and anything else you may need. But don’t forget to speak to your producer about the total budget first!
2. Corporate Video Production
Here, you actually start filming. And these are the things you need to consider.
Whether in a studio in front of a chroma key screen or actually shooting on a mountaintop for that perfect shot, location and background create the foundation of your corporate video. Ensure that your choices align with the project goal.
Don’t be afraid to channel your inner Hitchcock and apply the skills you learned in film school (or the film-making course you took on Udemy). Use multiple angles, focus techniques, and background settings, and create an inventory of shots for your editing team to work with.
3. Corporate Post-Production
They don’t call the editing room “a room where the magic happens”, for nothing. This is when your video actually comes together.
First, put together a rough cut of all the shots in the proper sequence. Then, combine voiceovers, cast dialogues, and other audio recordings into the piece of footage you’ve created. Finally, add some visual effects, animation, a fade-in or fade-out, text, and other embellishments to your video. Correct any errors with exposure or white balance.
The Fourth Stage of Corporate Video Production: Distribution!
Following production, you must ensure that you get the most value from your videos. Your first priority should be to maximize the number of views for the videos. Here are a few suggestions to get you started.
Post It on Your Website
Ensure your corporate movies are published on your website’s most important pages. On your homepage, for instance, post a brand or explainer video. On the specialized product or service landing pages, add product and demo videos. And to increase views, add videos to specific sites with high traffic potential.
You should have a good understanding of your target audience demographics, as well as the online spaces where they spend most of their time.
It could be industry niche forums, newsletters, websites, and industry-specific social media pages. It could also be video-sharing services such as YouTube or Vimeo, social media platforms such as LinkedIn, Facebook, Twitter, etc., or specific online communities.
Leverage Conversions and Sales
A lot of companies neglect this proactive method of bringing in new customers. Use pre, mid, and post-roll video gatekeeping for certain promotions and offers; add email opt-in forms; embed calls-to-action (CTAs), and redirect links to your product pages!
Optimize for SEO
Boost the visibility of your corporate videos using SEO and specific keywords on Google. This is crucial: by optimizing your video for search, you can increase traffic and make it accessible to people who are looking for your product. So, to give Google’s engines more relevant information, make sure your tags are tailored to the exact audience you want to reach, provide a link to your blog or website at the top of the description, and add closed captioning to your video.
People check their email an average of 15 times every day. So don’t discount its influence when it comes to company promotion. Because your existing customers are already involved in your company’s success, it’s always a good idea to communicate any fresh updates or announcements with them. This is another approach to reaching your existing customer base and enhancing your relationship with them even further!
Give Corporate Media Production a Try
And … cut! So that was a comprehensive guide on corporate video production that didn’t leave any film unused!
We hope that the expertise from our corporate video production company helped your process in some way.
And if you’re looking for any more assistance, we here at Capture Crew, one of the premier video production houses in Bangalore, have expertise in ideating, creating, and shooting all types of videos, including corporate video production.
Reach out to us, and let’s hit play!
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